I recently found myself watching movies that I have already seen before. Not movies of any personal significance to me, rather ordinary movies with plots that were already predictable to begin with: Having seen them before takes any surprise out of the stories foreseeable turns and upheavals, that – most of the time – led to happy ending of which I already knew before. I take comfort out of this. The love won, the murder solved, the world saved – knowing the exact details in advance removes the sharade of us pretending not to know where all our stories end.

How then, is this different from looking at images we already know. A picture in an advertisement that is sold on romance, although we are coerced into buying a perfume or a car. This suspension of belief: Us pretending not to know. While were enjoying this pretendig while all the time we already know. There is nothing new in the world.